Radial Theory partnered with the urban strategy firm UrbanSense on a strategic engagement with Mitsui Fudosan, a Japanese real estate developer, to define a plan for digital innovation for Nihonbashi, a historic commercial quarter in central Tokyo. This plan defines a series of forward-looking initiatives and the underlying technology and organizational structures to support them, with the goal of “making people happy” by improving access to and engagement with retail businesses, the public realm, residences and office buildings. Radial Theory and UrbanSense defined a series of initiatives to boost economic activity in the neighborhood, and performed feasibility studies to assess viability with respect to degree of technological complexity, ability to engage users and overall business sustainability. The plan’s user-focused approach has shifted the way Mitsui Fudosan and its CEO think about technology implementation. The company is starting to implement a key recommendation from the Digital Master Plan– a Community Lab – to test products, services, and ideas with community members before they are widely procured and implemented.

Radial Theory led the technical aspects of the Mitsui work, including technology feasibility studies, concept and vision development, synthesized future-state reference architecture development and candidate technology R & D and market research. As part of this work a detailed Technology Maturity Assessment was performed on Mitsui’s existing systems and technology services, and this informed detailed scenario-based technology evaluation, R & D and procurement recommendations that spanned dozens of complex and inter-related technologies.